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The idea:
Advance input/supply purchase
During parts of the year when farmers have money (e.g from harvests), they can buy coupons/vouchers via mobile money from a local supplier and then use these coupons/vouchers later to redeem seeds/inputs/supplies for the next farming cycle. This idea was generated during an ideation session
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Questions:
- Please describe your idea in further detail. What is the customer need it addresses? What is the benefit it will deliver to the poor?
- It’s challenging for farmers to keep/save money got during the harvest to buy seeds later for the planting season Agriculture is a big employer (over 90% of Ugandans involved)
- Though at this stage we are more focused on finding ideas that are novel and appropriate for the end-consumer, any idea we test will need to be sustainable. How would this idea appeal to our commercial partners?
- This would also increase revenues from MM transactions
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