AppLab

Right now we’re in a planning phase—which ultimately means we’re wrestling with the “big” challenges that become even more significant at scale.  We’re building partnerships to begin recruiting Community Knowledge Workers (CKWs) in early 2010 and that has me thinking about one of those challenges: how do we ensure that female farmers have an equal opportunity to participate as CKWs and that they have the same access to services offered through the CKW channel?

In the pilot we learned that women do most of the manual labor in farming in Uganda and will often be the decision makers when it comes to adopting new agronomic techniques.  Our observations also show that they’re less likely to own their own phones and to approach a male CKW.  During the pilot, 33% of CKWs were women, but if we really want to reach female farmers we will need to recruit equal women and men to participate in the program and ensure that both enjoy the same benefits.  So how do we do it? (more…)