- Deeply understand the needs of poor people in the developing world and guide the development of innovative applications delivered over mobile devices tailored to their needs
- Develop opportunities for micro-entrepreneurs to enhance their existing shared phone businesses and build new businesses collecting and disseminating information, serving as �information hubs� for their communities
- Design applications and associated business models which improve the lives and livelihoods of the poor and are financially sustainable, scalable, and show potential to be replicated globally
- Demonstrate the potential for our partners to meet the needs of people at the base of the pyramid
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